Double SM silver for the innovative UF company

This is part of a series of articles about the work and people behind one of Sweden’s best high schools for entrepreneurship.  

Linnea Kåberg Wedell and Irma Julher from Affärsgymnasiet Örebro had a joyful end to the SM fair. When the final results were announced during the gala evening, it was clear that the business students would go home with two silver medals. They secured second place in the categories of Sustainable UF Company of the Year and Best Exhibition Stand.  

Throughout the year, they managed to win these two categories in the regional competitions, securing spots in the national final. Once there, they impressed the jury. The sleek, nature-inspired stand with their own handmade wooden constructions stood out and attracted many visitors.  Their consistent professional demeanor and ability to clearly explain their business idea to everyone passing by took them all the way to the podium.   

– We are incredibly grateful to everyone who visited us with inspiring new ideas and thought-provoking questions, they say. 

Limelight UF offers sustainable marketing methods through advertising spaces on wooden benches and stools made from scrap wood and leftover concrete. In this way, the company has created a solution for sleek, modern, and durable advertising that is also resilient and long-lasting.   

– We create climate-neutral resting spots that also serve as advertising spaces, they explain. 

The wooden furniture is placed in strategic locations so that it can be used by the local community while providing good exposure for businesses. They collect the materials with the help of local partners and handle the design entirely on their own.  

– It was two fantastic and enriching days. It was also amazing to meet so many new people with other smart ideas, they say.  

How has Affärsgymnasiet prepared you for entrepreneurship?

– The school provides a solid foundation of knowledge during the first two years. By the time you get to the UF year in your third year, you already feel well-prepared. You get a comprehensive understanding of everything from bookkeeping to pitching, and you can always ask the teachers for help.   

What does the future look like for your UF?

– We will continue to run the company right after graduation. There are countless opportunities. We can develop new bench models and also expand to more cities.